This article was originally published in Business Insider.
Nostalgia has taken over our culture. The top-grossing movies of 2023 were “Barbie” and “The Super Mario Bros. Movie.” “Hogwarts Legacy” and “The Legend of Zelda: Tears of the Kingdom” were two of the most successful video games of the year. In a report for advertisers about 2023 listening trends, Spotify identified nostalgia as a powerful driver of music engagement, especially among teenagers — it said Gen Zers spent significantly more time listening to older artists last year than they did in 2022.
