
Excerpt:
The generations who’ve grown up online are the ones yearning for a time that was not-so-digital.
Gen Z and Gen Alpha are driving this ‘90s nostalgia trend, according to Clay Routledge, a leading expert on the science of nostalgia.
“They think there’s something really cool about the pre-digital life — about the analog, more-tactile in-person life — and they’re trying to get in touch with that and find inspiration from it, to find balance in their own digital lives,” Routledge told TODAY.
Read the full article at TODAY.com.


