Excerpt:
“It feels good to reconnect with our youth around the age of 40, (or) a little bit older,” nostalgia expert Clay Routledge told NBC News correspondent Joe Fryer on TODAY July 21. “Engaging in this type of nostalgia makes us feel young at heart, so it’s very psychologically beneficial, and it’s also fun.”
[…]With cassette mixtapes, VHS tapes and digital cameras also finding a niche with younger audiences as well as Generation X, retailers have found there’s money to be made with a generation that represents about 20% of the U.S. population.
Gen X, which is currently people roughly between the ages of 46 and 61, has control over 30% of household spending and the highest brand loyalty rates of any generation, according to a Nielsen IQ analysis. A study by the consumer research platform GWI also found that Gen X consumers would pay more for a familiar brand.
Plus, nostalgia has become easy to indulge in an age when so much is preserved or revived online.
“The internet and the digital technological platforms that we have today just make it so much easier to share nostalgia,” Routledge said. “People think of nostalgia as this individual thing when in reality it’s a very social experience. People feel nostalgic, and they want to talk to people about their nostalgia.”
Read the full article at TODAY.com.
NBC Today Show
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